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The Pursuit
Playbook.

Practical guides for finding active work, researching builders, estimating, following up, and tracking every Bid through the result.

LifecycleJuly 18, 2026

Why the Home Lifecycle Needs One CRM, Not Four Tools

The brokerage buys a CRM. The builder buys project software. Neither talks to the other — even though they are working on the same homes.

6 min read →
AgentsJuly 16, 2026

Transaction Coordination Belongs Inside Your CRM

Most agent CRMs stop at "lead converted." The 45 days between contract and keys — the part with all the deadlines — happens somewhere else.

6 min read →
BrokeragesJuly 14, 2026

What Brokerages Should Look For in a CRM (and What They Overpay For)

The features brokerages actually use daily are unglamorous: routing, permissions, and one pipeline view. The features they overpay for are everything else.

7 min read →
SubcontractorsJuly 12, 2026

How Subcontractors Can Use Permit Data to Find Work

Every new permit is a project that will need trades. Most subs never see them until the GC calls — the busy ones already have.

6 min read →
HomebuildersJuly 10, 2026

The Fastest Way to Collect Vendor Quotes: Stop Requiring Accounts

Every builder has watched a bid deadline slide because a vendor could not log into the portal. The fix is to delete the login.

5 min read →
HomebuildersJuly 8, 2026

Warranty Is a System, Not an Inbox

The build gets project management software. The decade after closing usually gets a shared inbox. That asymmetry is where reputations go to die.

6 min read →